Do you want to be part of an international outdoor company, with the mission of enabling more people to experience and connect with nature?

This position will be based in Solna, Stockholm and you will report directly to our Head of Digital Strategy.


We are looking for an experienced Digital Business Development Manager to join Fenix Outdoor, B2C area that covers e-commerce sales, payments, order fulfillment, customer service, user experience, content & digital assets, to name a few. We are digitalizing & transforming our business and looking for someone to drive the digital acceleration and global initiatives linked to strategic B2C objectives and priorities.

Focus on the value chain, from when a product starts to be marketed/sold through e-com/retail until a product is shipped from our warehouses to the end user. This role will have a good understanding of all aspects of B2C operations and processes.

In this role, you will coordinate cross-functionals teams (e-com, marketing, IT) to steer in the same strategic direction. You will be a key part of understanding, navigating and leading business development with digital projects, activities, change management in both Europe and North America, as well as helping mature and grow technology knowledge in the business.

You will set a roadmap on which you create buy-in and alignment throughout the organization. Moreover, you’ll help develop solutions, as well as a way to measure and validate. You’ll partner with a cross-disciplinary set of talented individuals, working in a fast-paced environment and help take Fenix Outdoor to the next level.

This role requires flexibility and the ability to adapt to the evolving needs of projects and the organization, as well as facilitate stakeholders’ communication and new ways-of-working with our IT department.


  • As a Digital Business Development Manager you are responsible for development and priorities of the B2C digital roadmap - driving improvement initiatives – driving business vision and overall business area roadmap.
  • Drive digital transformation within B2C alongside business stakeholders through understanding their needs, hurdles and opportunities. Represent and advocate for their needs to enable change.
  • Drive business development based on OKRs (initiatives and backlog)
  • Bring forward idea initiatives, pre-studies and business cases jointly with business stakeholders in collaboration with IT. Follow benefit realization post-project delivery.
  • Secure doability of initiatives between business teams and digital delivery teams
  • Map, harmonize and automate business processes and ways-of-working across different brands and/or functions
  • Drive holistic process change, upstream and downstream with business owners and product owners
  • Support with Adoption, Benefits Realization, Training
  • Align and collaborate with equivalent roles in B2B & Value chain area to enable the overall digital vision for the Brands
  • Monitor the market for digital tools & platforms, participate in vendor selection & implementation of right solutions to achieve business objectives



  • 5-10 or more years as an operative Product Manager or similar role, ideally from direct-to-consumer multi-market brand with strong omni-channel retail operation
  • Demonstrated history of driving strategic business acceleration through e-com business, technology development or consulting within e-com and/or technology development for businesses
  • Track record of driving implementation and developing various digital solutions B2C (e-commerce, payments, fulfillment, customer service, marketing)
  • Strong knowledge in technology/platforms and how they enable business results
  • Highly proficient in digital ways-of-working and in business commercial thinking
  • Professional and proficient in project methods and project tools.
  • Knowledge in business finance
  • Skilled at leveraging communication and planning tools
  • Experience in an English-speaking, international matrix run organization
  • You have a love and respect for nature and the outdoors and an authentic enthusiasm toward the Brands at Fenix Outdoor. You are eager to share your passion and engage others to fall in love with the outdoors
  • Bachelor or Master's university degree in relevant field is a plus


At Fenix Outdoor, we create life-altering experiences in nature through providing a full range of products and speciality outdoor retail stores across several countries. Our company enables people to enjoy life outside.

Our house brands include Fjällräven, Primus, Hanwag, Tierra, and Royal Robbins. Our European retail stores give outdoor enthusiasts the right tools and apparel for every stage in their journey. Additionally, our common service operation supports our companies, teams and business globally. We span across 20 countries and treasure the international, multi-cultured and supremely unique heritages that make up our organization’s DNA.

We’re a team of nature lovers, some more experienced than others, and we enjoy being outside. Whether in a city park or climbing the peak of a mountain, sustaining the world we live in is a top priority in what we do. Afterall, our business is nature.

We are buyers, e-com specialists and strategists, marketers, communicators, sales staff, customer service reps and business developers. In nature, we’re all the same.


  • A challenging environment that treasures ambition
  • Colleagues with similar values and passions who drive things forward
  • A multi-cultured working environment with a goal of promoting healthy work-life balance for our employees
  • Company culture rooted in the values of our founders and leaders, living and breathing sustainability to ensure our businesses success for generations to come


Up for the challenge? Start your adventure with us and apply through our career portal today! We are reviewing applications on a continuous basis, depending on applicant flow, our ad may close earlier than expected. We look forward to reading your application.

Fjällräven celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We aim to facilitate a safe, fair and kind work environment where all feel welcome and can thrive. 

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Digital Business Development Manager B2C


Kategori: Försäljning / Affärsutveckling
Plats: Stockholm
Antal visningar: 0
Antal gillamarkeringar: 0

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